Catdi.com – Commercial & Direct Mail Marketing has many items available for direct mail campaigns. They can become invaluable assets for small businesses that are carving out a presence in their local community.
Direct mail is, in the eyes of many people, a dated concept. Everything is on the web, where the costs related to paper and physical mailing are nonexistent. It is a popular argument and one that has a few essential truths. There are paper costs to consider. Direct mail is direct. It requires a more direct effort compared to web marketing where, theoretically, millions of users can be reached with a single ad or a few clicks of a button.
What Direct Mail Can Accomplish
Obviously, it isn’t that easy. But, the fact that it is possible puts a pretty big mark in favor of online marketing. What many people miss is that one does not have to replace the other. They work in conjunction.
Direct mail has benefits that the Internet can never achieve, and it has a lot to do with the title of the phrase in itself. Direct mailing is direct in the sense that people receive letters and postage at their home. There is no disconnect. There is no immediate clicking away or closing of the ad that covers the screen. It’s there. They see it.
The Intimacy of Direct Mail
There is an intimacy to receiving mail. It is the same reason why many people still send physical letters despite the fact they are easily more cumbersome than sending an email. Receivers have to wait days. The sender has to pay postage and drop it in a mailbox. As easy as mailing can often be, it will always be more challenging than typing a few lines out in an email.
That is what makes it special. It is also what makes direct mail campaigns special. Marketers who are smart will see direct mail as a way to reach people directly as opposed to working in the wide-eyed and open-ended ocean of the Internet. A letter goes a long way. A single picture, in the mailbox, is worth a thousand words.